Creating a Small Business Plan That Is Recession Proof

Creating a Small Business Plan That Is Recession Proof – Chances are, if you’ve owned a small business in the past two decades, you’ve felt the effects of at least one recession. From the dot-com disaster at the turn of the century to the housing-led Great Recession of the late 2000s and the pandemic-induced recession of 2020, small companies in the United States have seen a number of significant economic shocks.

At the midpoint of 2022, small business owners face the possibility of yet another economic downturn. While the United States technically entered a recession on July 28 following two consecutive quarters of negative GDP growth, experts are currently debating whether the country is in a full-blown recession or whether the worst is yet to come. Regardless of any precise definitions, there is no doubt that the nation is experiencing a recession, which has a disproportionately negative impact on small enterprises.

How can small businesses safeguard themselves in the face of the imminent prospect of a recession? The time for small business owners to prepare for the next recession is now: recessions are an inevitable component of the business cycle, and the question is not if but when the next one will occur.

In these difficult circumstances, it is crucial to have a small business strategy that is recession-proof. This article offers a roadmap to assist business owners in recession-proofing their companies and mitigating the dangers of another economic slump.

Small Businesses Have Recession Concerns

Several recent surveys have made it abundantly evident that small business owners are extremely concerned about the possibility of an impending recession.

For instance, the most recent results of the quarterly CNBC/SurveyMonkey Small Business Survey revealed that small business confidence has reached an all-time low due to inflation and recession fears. The confidence levels of small business owners reached their lowest point since the survey’s inception in 2017, with 38% naming inflation as the greatest danger to their company. These statistics are consistent with the findings of the 2022 Embroker Startup Risk Index Report, in which 26% of startup owners cited inflation as their company’s greatest external risk.

Based on a study of more than 500 VC-backed startup founders in the United States, this paper examines how founders view risk from both a personal and commercial standpoint.

Creating a Small Business Plan That Is Recession Proof
Creating a Small Business Plan That Is Recession Proof


According to a recent survey reported by ZDNet, nearly half of small business owners anticipate a recession before 2022. The results indicate that small business owners are anxiously approaching the second half of the year. In a recent research by Goldman Sachs, 93% of small business owners expressed concern that the United States will face a recession within the next few months. The majority of companies surveyed believe the country is heading in the wrong way. Similarly, an UpCity and Pollfish survey revealed that 80% of small firms in the United States are anxious about an impending recession.

Though marginally divergent, these data clearly demonstrate the prevailing mood that has impacted businesses of all sizes throughout the year. Numerous difficulties confronting businesses across the nation are creating the ideal conditions for a recession. Concerns abound, ranging from chronically high inflation and rising interest rates to the ongoing effects of war and other international events.

Why are small businesses more susceptible during a recession?

Although economic downturns affect everyone, small firms are more susceptible to their impacts. In contrast to large organizations, which frequently enjoy enormous earnings and privileged access to financial and credit markets, small businesses may lack a financial safety net to cushion the blow of a recession.

During a recession, small businesses often suffer obstacles due to changes in client behavior. During economic downturns, people tend to purchase and consume less, resulting in a decrease in demand for the products and services offered by small enterprises, particularly those in niche sectors. In addition, clients may take longer to pay for items and services, significantly impacting the cash flow of these organizations.

Worse still, many small business owners struggle to gain access to finance during recessionary periods, making it more difficult for them to maintain their operations without financial infusions.

It is therefore not surprising that business owners feel anxious. This is also why they must prepare their company for the future and recession in preparation.

Strategies to Protect Your Small Business from Recession

Small business recession resistance takes much planning and preparedness. Here are ten steps to building an effective plan to protect your small business from a recession:

1. Control Your Expenses and Cash Flow

The most efficient method for reducing corporate spending during a recession is cost management and cash flow monitoring. This includes minimizing expenditures whenever possible through meticulous expense management. Can you reduce your overhead costs? Exists any surplus inventory? Should you implement shorter payment terms for clients? Exist early or even advance payment incentives for your clientele? Consider the following questions as you prepare to make judgments regarding the current state of your business’s expenses.

2. Develop a Profit Strategy

Ask yourself, if your firm is lucrative, whether of its current operations may need to be scaled back during leaner times for it to remain profitable. Because a recession could permanently plunge a business into the red, it is essential for owners of unprofitable enterprises to seek strategies to change their business operations and move toward profitability. Having a profit strategy can help you remain motivated and focused on your most important goals.

3. Obtain Funding in Advance

If you can obtain finance on reasonable or even advantageous conditions, you shouldn’t wait for a recession to take advantage of this chance. One of the initial repercussions of a recession is a tightening of lending and credit criteria, making it easier for small business owners to be shut out of funding options. Also, remember that financing takes time: whether it’s a bank loan or building up your personal resources, you must begin immediately, regardless of whether a recession is imminent or not.

4. Have a Risk Assessment Strategy

The proprietors of small firms should conduct a risk assessment as regularly as feasible, preferably daily. You should develop strategies to monitor any changes in economic conditions that may affect you, and assess whether you have the resources to successfully respond to these changes. Does your company have a risk assessment plan to address, for instance, rising interest rates? Small-business entrepreneurs must constantly be able to react in real-time, without delaying crucial decisions. Do not allow events to overtake you.

5. Provide for Your Employees

During a recession, your employees are especially important to the success of your firm. Consider that a recession is equally difficult for your employees as it is for you. Maintain frequent communication with your personnel and keep them apprised of any crucial business choices that will affect their welfare. Consider investing in additional training to maintain their adaptability and agility in anticipation of a possible economic slump. Consider establishing an efficient and conscientious entrenchment approach if you are forced to make the difficult decision to lay off employees.

6. Develop your customer and client relationships

Ensure you have the means to invest in your most valuable consumers and clients in order to sustain their loyalty and confidence. To cultivate these relationships, you may need to be more selective about the consumers and clients you seek for your firm. Over the medium and long run, it is more crucial for a small business to invest in a smaller number of dependable consumers and clients who will remain loyal during a recession. You should be able to identify your top customers and clients in order to invest in those connections. They will be your best brand advocates and may even help you get new consumers and clients.

7. Establish contact with your Business Partners and Vendors

Recessions effect everyone, including your business partners and suppliers. Therefore, small firms should be in communication with their partners and suppliers so that they can collaboratively design business-protection plans. Such conversations may also persuade you to seek out new partners or suppliers if your current ones are less likely to assist you survive a recession.

Create a brand, message, and products that are unique.

Small businesses must have a successful brand and message strategy in order to remind their customers and clients of who they are. What are your company’s core values? What makes your business unique? What items and services do you offer that your consumers cannot obtain elsewhere? During a recession, business owners must provide their customers and clients a reason to remain loyal rather than seek out cheaper alternatives. To be recession-resistant, you must keep your customers and clients satisfied and committed.

Diversify Your Services and Products

Moreover, small firms should search for opportunities to grow their product lines or services and generate numerous revenue sources. Making your products and services available at several price points is an excellent strategy to vary your offers and improve your revenue by providing your customers and clients with more options. This diversification will make your company more flexible and adaptable prior to a recession.

Obtain the Appropriate Insurance Coverage

One of the most effective ways for small businesses to be recession-proof is to have the appropriate insurance coverage. Recessions tend to increase the number of risks and obstacles that small businesses encounter, making it even more crucial for them to have the appropriate insurance coverage in place. Embroker’s Ultimate Guide to Small Firm Insurance provides a comprehensive review of all the policies you’ll need to safeguard your business for small business owners seeking the appropriate coverage.

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Numerous economic headwinds appear to be pushing the country toward a recession, creating an unprecedented climate of uncertainty for small businesses. Having a small business strategy that can withstand a recession should thus be a top concern for all business owners right now. By applying the measures mentioned in this article, business owners can prepare for any possible outcome in the near future, including a potential recession.

Ultimately, recession-proofing your small business will allow you to gain a competitive advantage over your rivals and can even let you compete on an equal footing with much larger companies. Preparing for a recession can therefore assist small firms in remaining adaptable and competitive.

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